OMG UNITE

Bankside 3,
100 Southwark Street,
London, SE1 0SW

Build culturally inclusive campaigns

OMG UNITE are a diversity and inclusion driven agency specialising in Multicultural, LGBTQ+ and Disability marketing since 2009.

Weā€™ve been redefining mainstream advertising so you produce media, content and marketing that is authentically inclusive and representative of communities in the UK.

Committed to disrupting the traditional client brief, we move our clients from unconscious exclusion to conscious inclusion through our teamā€™s cultural lenses and lived experiences.

Being an Omnicom Media Group agency, we provide our clients access to remarkable resources and a network of diversity media partners, maximising the reach of your next campaign.

SEE OUR WORK

Are your campaigns speaking to diverse audiences?

Race, ethnicity, religion, sexuality, disability, gender and age ā€“ all factors in a personā€™s life that contribute to the feeling of inclusion or exclusion.

Our mission is to help you provide audience-first, content-led marketing that successfully understands and engages diverse communities on the first go, tapping into the relevant touchpoints of your consumerā€™s life.

Not sure where to start? Read through our Service OverviewĀ to discover the right solutions for your next project. Or scroll down to explore our 3 main service categories and see how previous clients have used them to maximise campaign success.

SEE SERVICE OVERVIEW

Insight & Strategy
  • Diversity Audit
  • Audience Analysis
  • Cultural Prospecting
  • Diversity Workshops
See Insight & Strategy

Media Activation
  • Engagement Strategy
  • Media Planning
  • Media Buying
  • PR & Earned Media
See Media Activation

Content & Partnerships
  • Concept to Creation
  • Partnership & Sponsorship
  • Creator Collaborations
  • Community Engagement
See Content & Partnerships

NSPCC/Childline

CLIENT

NSPCC/Childline

AGENCY

OMG UNITE, OMD UK

READ FULL CASE STUDY

Services

Audience Analysis,
Engagement Strategy,
Partnership & Sponsorship,
Creator Collaborations,
Media Activations

SEE MORE CASE STUDIES

I have worked with OMG UNITE on a number of occasions to raise awareness and promote Childline to a diverse range of young people.Ā 

They are experts in complex partnerships and co-ordinating multiple stakeholders, to deliver effective activations for audiences that are typically much harder to engage with. Through them, we have worked with diverse, niche partners to reach LGBTQ+ and BAME young people, resulting in significantly improved awareness, propensity to contact and trust with the Childline brand amongst these audiences. I would not hesitate to recommend them.

Grania Hyde-Smith

National Services Communications Manager

NSPCC/Childline

Exciting brands we’ve worked with

I can personally attest to OMG UNITEā€™s in-depth knowledge of cultures and expertise within diversity media, having utilised them on various occasions.

By working together we were able to deliver outstanding results for films such as Just Mercy and Crazy Rich Asians as well as evolving our approach in-house thanks to Serhatā€™s thought-provoking and educational workshop. Not only do you get the numbers you want, you also walk away having learned something.

Alex Lewis

SVP & Director of Marketing, Films & Games

Warner Bros.

Since the start of the pandemic, we’ve been working with OMG UNITE to create innovative and robust partnerships across different media that has helped us to communicate effectively with some of the hardest to reach audiences.

This has played a big role in helping us continue to give useful, timely information and guidance to every person in the UK that helps keep everyone safe.

Rob Kirk

Senior Marketing Manager

Cabinet Office

I have worked with OMG UNITE on a number of occasions.

They are experts in complex partnerships and co-ordinating multiple stakeholders to deliver effective activations for audiences that are typically much harder to engage with. Through them, we have worked with diverse, niche partners to reach LGBTQ+ and BAME young people, resulting in significantly improved awareness, propensity to contact and trust with the Childline brand amongst these audiences. I would not hesitate to recommend them.

Grania Hyde-Smith

National Services Communications Manager

NSPCC/Childline

Best B2C Campaign
Communications and Content: Conscience
Advance Award
for Diversity
Public Sector
and Charities
Best Use of a Cultural Campaign
Best Marketing Campaign
Best Targeted Campaign
Best Media
Agency Campaign

Let’s talk

Become a brand that champions diversity and inclusion authentically. Begin maximising the potential of your next campaign through unique insight and strategy, media activation and content partnership opportunities.

Let us find the right moments for you to connect with your desired consumers (however hard-to-reach they may seem).

CONTACT DETAILS