Build culturally inclusive campaigns
OMG UNITE are a diversity and inclusion driven agency specialising in Multicultural, LGBTQ+ and Disability marketing since 2009.
We’ve been redefining mainstream advertising so you produce media, content and marketing that is authentically inclusive and representative of communities in the UK.
Committed to disrupting the traditional client brief, we move our clients from unconscious exclusion to conscious inclusion through our team’s cultural lenses and lived experiences.
Being an Omnicom Media Group agency, we provide our clients access to remarkable resources and a network of diversity media partners, maximising the reach of your next campaign.
Are your campaigns speaking to diverse audiences?
Race, ethnicity, religion, sexuality, disability, gender and age – all factors in a person’s life that contribute to the feeling of inclusion or exclusion.
Our mission is to help you provide audience-first, content-led marketing that successfully understands and engages diverse communities on the first go, tapping into the relevant touchpoints of your consumer’s life.
Not sure where to start? Read through our Service Overview to discover the right solutions for your next project. Or scroll down to explore our 3 main service categories and see how previous clients have used them to maximise campaign success.
Insight & Strategy
- Diversity Audit
- Audience Analysis
- Cultural Prospecting
- Diversity Workshops
- Engagement Strategy
- Media Planning
- Media Buying
- PR & Earned Media
Content & Partnerships
- Concept to Creation
- Partnership & Sponsorship
- Creator Collaborations
- Community Engagement
OMG UNITE, OMD UK
Partnership & Sponsorship,
I have worked with OMG UNITE on a number of occasions to raise awareness and promote Childline to a diverse range of young people.
They are experts in complex partnerships and co-ordinating multiple stakeholders, to deliver effective activations for audiences that are typically much harder to engage with. Through them, we have worked with diverse, niche partners to reach LGBTQ+ and BAME young people, resulting in significantly improved awareness, propensity to contact and trust with the Childline brand amongst these audiences. I would not hesitate to recommend them.
National Services Communications Manager
Exciting brands we’ve worked with
I can personally attest to OMG UNITE’s in-depth knowledge of cultures and expertise within diversity media, having utilised them on various occasions.
By working together we were able to deliver outstanding results for films such as Just Mercy and Crazy Rich Asians as well as evolving our approach in-house thanks to Serhat’s thought-provoking and educational workshop. Not only do you get the numbers you want, you also walk away having learned something.
SVP & Director of Marketing, Films & Games
Since the start of the pandemic, we’ve been working with OMG UNITE to create innovative and robust partnerships across different media that has helped us to communicate effectively with some of the hardest to reach audiences.
This has played a big role in helping us continue to give useful, timely information and guidance to every person in the UK that helps keep everyone safe.
Senior Marketing Manager
I have worked with OMG UNITE on a number of occasions.
They are experts in complex partnerships and co-ordinating multiple stakeholders to deliver effective activations for audiences that are typically much harder to engage with. Through them, we have worked with diverse, niche partners to reach LGBTQ+ and BAME young people, resulting in significantly improved awareness, propensity to contact and trust with the Childline brand amongst these audiences. I would not hesitate to recommend them.
National Services Communications Manager
Become a brand that champions diversity and inclusion authentically. Begin maximising the potential of your next campaign through unique insight and strategy, media activation and content partnership opportunities.
Let us find the right moments for you to connect with your desired consumers (however hard-to-reach they may seem).