Case study spotlight
Sharing a narrative and making it accessible during Pride 2020 in lockdown restrictions. Read more about HSBC’s Pride campaign and how the global organisation was able to remain authentic in a new age of media activism.
CLIENT – HSBC
AGENCY – OMG UNITE, PHD Media
SERVICES – Content Partnership, Creator Collaborations, Community Engagement, Insight & Strategy
What were the results?
Overall, the campaign exceeded our expectations from a stats and delivery perspective as well as engagement and positive dialogue across socials. There was much anecdotal feedback which suggested the campaign resonated with the LGBTQ+ community and beyond.
Both social posts from Luke and Jake encouraged people to share their stories online too, creating a beautiful, sincere and authentic exchange of conversation. For HSBC, this awareness proved that there was solidarity online for those who needed it and cemented their allyship with the LGBTQ+ community even further.