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Brand Strategy ×
20th January 2022

Are words like ‘Gay’, ‘Black’ and ‘Muslim’ on your brand-safety block list?

Shanel Masih
AdvertisingBrand StrategyDiversity Marketing

Are words like ‘Gay’, ‘Black’ and ‘Muslim’ on your brand-safety block list?

Shanel Masih

Ad blocking terms such as ‘Gay’, ‘Black’ and ‘Muslim’ can be harming your brand’s digital reach, cutting you off from major diversity media outlets and consumer spending. It may come as a surprise to many not familiar with the advertising industry that words such as […]

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20th January 2022

Bringing Audible’s Queer 18th century period drama into the modern world

Shanel Masih
Brand StrategyCase StudyLGBTQIA+

Bringing Audible’s Queer 18th century period drama into the modern world

Shanel Masih

Find out how we helped Amazon’s Audible retell one of Queer history’s forgotten love stories through trailblazing influencers and trusted community spaces. Audible Originals’ 18th century podcast – Hell Cats – deserves to be heard by anybody interested in Queer history or the lives of LGBTQ+ […]

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19th October 2021

How to create impactful Black History Month campaigns

Nikki Sehgal
AdvertisingBrand StrategyDiversity MarketingRace & Culture

How to create impactful Black History Month campaigns

Nikki Sehgal

Join us as we discuss the importance of Black history and how brands can create impactful campaigns that go beyond the cultural calendar event with special insight from Emma Kwarteng and Idowu Oyebola. The month is a chance to reflect on Black history, commemorate figures […]

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5th October 2021

HSBC Pride and the power of authentic storytelling

Shanel Masih
Brand StrategyCase StudyLGBTQIA+

HSBC Pride and the power of authentic storytelling

Shanel Masih

Read more about HSBC’s Pride campaign and how the global organisation was able to remain authentic in a new age of media activism. HSBC have been great allies of the LGBTQ+ community for years now, but in a new age of diverse and inclusive media […]

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