OMG UNITE

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Diversity Marketing ×
20th January 2022

Are words like ‘Gay’, ‘Black’ and ‘Muslim’ on your brand-safety block list?

Shanel Masih
AdvertisingBrand StrategyDiversity Marketing

Are words like ‘Gay’, ‘Black’ and ‘Muslim’ on your brand-safety block list?

Shanel Masih

Ad blocking terms such as ‘Gay’, ‘Black’ and ‘Muslim’ can be harming your brand’s digital reach, cutting you off from major diversity media outlets and consumer spending. It may come as a surprise to many not familiar with the advertising industry that words such as […]

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20th October 2021

OMG UNITE’s, Serhat Ekinci, amongst Media Leader of the Year 2021 nominees

Shanel Masih
Diversity & InclusionDiversity MarketingOMG UNITE News

OMG UNITE’s, Serhat Ekinci, amongst Media Leader of the Year 2021 nominees

Shanel Masih

Serhat Ekinci, Managing Director of OMG UNITE, has been shortlisted at the Media Week Awards for Media Leader of the Year. Read the exclusive Q+A interview here. As Maisie McCabe, UK Editor for Campaign, nicely summarised: “The Media Week Awards are the most prestigious celebration of […]

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19th October 2021

How to create impactful Black History Month campaigns

Nikki Sehgal
AdvertisingBrand StrategyDiversity MarketingRace & Culture

How to create impactful Black History Month campaigns

Nikki Sehgal

Join us as we discuss the importance of Black history and how brands can create impactful campaigns that go beyond the cultural calendar event with special insight from Emma Kwarteng and Idowu Oyebola. The month is a chance to reflect on Black history, commemorate figures […]

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17th September 2021

What’s making us tick? Top 7 diverse and inclusive campaigns in 2021

Tatiana Yusuf
AdvertisingDiversity & InclusionDiversity MarketingRepresentation

What’s making us tick? Top 7 diverse and inclusive campaigns in 2021

Tatiana Yusuf

Once a month, the team at OMG UNITE come together to talk all things, inspirational, innovative and inclusive. We call this our ‘Creative Chinwag’, hosted by yours truly. Within the session, members of the team present their favourite campaigns or partnerships that promote diversity, inclusion […]

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